DanielCutting
Daniel Cutting with a football on a pitch

Daniel

fifteen years.
ten world records.

Football freestyler, YouTuber and entertainer — performing in stadiums, boardrooms and living rooms across the world.

Daniel receiving a Guinness World Records certificate

About

A competitive freestyle career became a performance craft — and then a channel followed by millions.

Today the work spans three things: live shows and appearances, content across YouTube, TikTok and Instagram, and campaigns for brands. Joshua now has a channel and an audience of his own, and the videos they make together are the most-watched on the channel.

10× Guinness World Records4.5M+ followers15 years performingYouTube Gold Play Button

Brands & commercial

Football, entertainment, social media and content creation.

Much more than live appearances — and, with the family content, a route to whole households rather than football fans alone.

Brand activationsSocial media campaignsContent creationYouTube, TikTok & InstagramProduct integrationsMedia appearancesLive performancesBrand launchesCustom football campaignsFamily content
Ball Launcher campaign video

Ball Launcher

Content Daniel’s audience would genuinely enjoy, showing the product without a traditional sales pitch.

1M+views
Ghost campaign video

Ghost

Ghost wanted its products worked into Daniel’s natural content style.

11Mviews
Daniel training in a home gym

Origin Fitness

Home gyms, shown through fitness content that integrates the brand naturally into Daniel’s own style.

All campaigns Full deck on request

Training & nutrition

Fifteen years of freestyle is a training job.

The tricks are the visible part. Behind them sit the gym sessions, the conditioning and the nutrition that keep a body doing this at a professional level — and that is a story an audience of millions is genuinely interested in.

  • Training content — gym and conditioning built into the channel, for an audience that already follows it.
  • Supplements & nutrition — a natural fit for sports-nutrition brands, integrated into the training rather than read off a card.
  • Long-term partnerships — ongoing ambassador relationships rather than one-off posts.

Work with Daniel Direction to confirm with Daniel

Daniel on a weights machine in the gym
Daniel mid-air with a football in DubaiDaniel in a goal, ball on his footDaniel with a red smoke flare in an Arsenal shirtDaniel holding his YouTube Gold Play Button